The eCommerce landscape commutes swiftly, and keeping up can be a tough challenge. However, it could also be the main difference between your waning or store thriving.
That’s where we come in. We’ve rounded up all the most prominent digital solutions you can expect to see gain momentum in the coming year in this blog.
From offering end users customizable products and showcasing them off in live streams to making business practices more feasible, there are a lot of new trends that eCommerce website development company is going to get acquainted with.
Let’s delve into the top 10 eCommerce trends we’re prepared to see next year: But before that, let’s glance at a few exciting eCommerce Statistics.
Interesting eCommerce Statistics
- By the year 2035 & beyond, it’s estimated that more than 93% of all shopping will be through eCommerce.
- Online stores having social media presence have an average of 30% more sales than stores that don’t.
- The eCommerce industry is growing 23% year-over-year, yet 46% of American small businesses still don’t have a website.
- 93.5% of worldwide internet users have done online shopping.
- Email subscribers to segmented campaigns drive a 760% increase in ROI.
- 74% of end-users rely on their social networks to make purchasing decisions.
- 40% of all online purchases made during the holiday season are done on smartphones.
Top eCommerce Trends To Watch Out For in 2022
Here are the top ten eCommerce mobile app trends you need to keep an eye on in 2022.
1. Customizable Product Lines
Offering customizable products is a terrific way to increase conversions and add a unique spin to your product line.
The rewards and demand of customizable products are evidenced by big-name brands cashing in on the trend.
- Nike has hit the market with its line of customizable shoes ‘Nike By You
- Xbox lets customers design and create their console accessories in the Xbox Design Lab
- Function of beauty’s USP is hair, skin, and body care products.
And not to mention the thousands of small and independent online retailers on platforms like Etsy whose bread earnings are customizable products – right from jewelry to homewares to art.
The trend of the customizable product is already on the rise and definitely one to look after in 2022.
2. Ethical Products and Practices
Business expectations are rising high each passing day. In recent research, Facebook came to know that 68% of our tech generation “expects brands to contribute to the whole society.”
Customers, in general, are beginning to seek out more sustainable products and favor businesses with ethical practices.
eCommerce businesses that put the environment first are certain to reap the crucial benefits in 2022, as ethical practices and products become a blossoming trend.
3. Livestream Shopping
Live video shopping is one of the eCommerce trends set to take off high in 2022.
If you’ve never heard of live video shopping (or Livestream shopping) term before, it is where products are shown off to the customers in an online Livestream. Think of it as the shopping channels of the digital world.
This trend originated in the mid-2010s in China, with influencers using live streaming apps to provide their fans detailed guided tours of boutiques in Europe and the US. From there, it’s evolved into dedicated streams, particularly for showing off products.
If you want to get fly high with this trend, YouTube, Facebook, and Instagram all have live video tools, which you can use to demonstrate and show off your products.
a. Walmart + TikTok
b. Amazon Live
c. Facebook + Live Shopping Fridays
4. Micro-Influencer Marketing
Working with influencers is an essential strategy for any online business.
Influencer marketing generally involves collaborating with online influencers who can help to connect your business with your target market.
Micro-influencers are social media persona who has between 1,000 and 10,000 followers. These influencers have niche audiences that tend to be more engaged.
Influencer marketing is no longer about reaching an immense amount of people; it’s about directly targeting your specific demographic audience. It’s always quality over quantity.
Micro influencing is set to reach new standards in 2022, with more businesses grasping the power of online personalities to advertise and sell their products.
To get on board with this eCommerce trend, conduct a thorough research about influencers in your business region and reach out to them via social media – the majority are always looking out for new collaboration opportunities.
Chatbots have been trending in the industry for years now. It will continue to do so due to the level of personalization they offer. As soon as your audience visits your store, a chatbot greets and assists them. This makes consumers feel less alienated from the shopping store, as they can easily reach out for assistance.
Chatbots facilitate communication with hundreds and thousands of customers and aid e-stores giving a personal experience to the customers through proper recommendations.
Nowadays, shoppers prefer to converse with bots and other digital self-help tools. This is because of the easy accessibility and prompts responses.
6. Social E- Commerce
Following influencer marketing, another eCommerce trend, social commerce is also set to procure traction and become a huge eCommerce trend in 2022.
What is social commerce?
It’s the practice of buying directly from social media platforms.
You have seen various platforms – including Facebook and Instagram – introduce features to help businesses grow. You can now sell products directly by integrating your store and making a product catalog.
Of course, the platforms take a cut of any sales, but it may well be worth it with social commerce set to rise.
7. Voice search for shopping
Whether you’re at the office, home, or practically anywhere, speaking to any of your voice-enabled gadgets makes life a whole lot easier. It’s no wonder why voice-search AIs like Amazon’s Alexa, Apple’s Siri, Amazon’s, and Google’s Assistant are emerging into it.
For eCommerce-business owners, this brings an opportunity to employ voice-search-optimization strategies to rank for phrases and keywords that perfectly suit voice-search queries.
8. Augmented and virtual reality for purchasing
Visiting an online store and purchasing products of your choice really feels good, as it saves your effort and time. However, there’s a lot of difference between what you see and what it looks like when it’s delivered to you.
Virtual and augmented reality (AR/VR) fills this difference by showing you what the item looks like in reality and how it’ll fit into your everyday lifestyle.
This gives consumers the confidence to make smart buying decisions. Consumers agree they’ll shop more often from eCommerce brands that use VR.
9. Drone Delivery
This trend is still in its inception; however, it is gaining popularity and is seen as a feasible delivery method for local and small deliveries. The Covid-19 outbreak has compelled societies and governments to enforce social distancing rules.
It is expected that this revolutionary change will speed up the developments required in drone technology so that drone delivery becomes employable, feasible, and more secure in the advancing years.
Industry mammoths like Uber Eats, Amazon, Uber, Alibaba, Fed Ex, etc., are at the groundbreaking of drone technology and are already utilizing it in some regions across the globe.
10. Omnichannel Advertising
Now, retailers are quickly shifting toward omnichannel expertise that shares a solitary inventory and buying platform for consumers. The prime purpose of omnichannel marketing is to keep customers moving with the buyer journey regardless of where they are at the moment.
Omnichannel advertising shows this same stability of expertise for the consumer, resulting in higher retention and engagement. For example, if a customer leaves items or articles added to their cart on the E-Commerce website, you can target that customer on Facebook with a coupon or incentive to re-engage.
Get Ready for the 2022 ecommerce Trend
As you can visualize, the world of mobile eCommerce development is rapidly evolving to meet new consumer digital solutions. At the same time, eCommerce businesses look to emerging technologies to automate marketing, production, fulfillment, and other parts of their businesses.
To get better outcomes, it’s vital to utilize a modern eCommerce suite that enables you to create excellent omnichannel experiences across in-store, web, and mobile channels and support both B2C and B2B.